Penn State Health
Corona Virus Q&A
Penn State Health needed an internal podcast to keep staff informed during the coronavirus pandemic
CHALLENGES
• Launch an internal podcast designed to reach an internal audience
• Make it easy for all employees to access, download, and listen to the podcast while keeping it private
• Design, develop, produce, and distribute the podcast during the coronavirus pandemic
SOLUTIONS
Q’d Up developed the Coronavirus Q&A podcast solely for Penn State Health’s internal audience. At first, episodes focused on explaining new processes, answering questions about Human Resources policies, and highlighting the great work being done across the organization. Now, Penn State Health is planning to expand Coronavirus Q&A to include a broader content focus.
RESULTS
“Coronavirus Q&A has served as an on-the-go resource that complements the other vehicles Penn State Health uses to inform and engage nearly 20,000 people across the health system and Penn State College of Medicine,” says Scott Gilbert, Team Lead of Public Relations and Multimedia at Penn State Health.
FROM THE CLIENT
“Producing this podcast in conjunction with Q’d Up has allowed us to engage key internal audiences amid a rapidly-evolving, unprecedented situation. Having John record, produce and upload each episode of Coronavirus Q&A allowed our office to focus specifically on the content,” says Scott. Q’d Up “was able to help us navigate many of these hurdles due to his previous experience with internal corporate podcasts.”
